(Neuro Web Design What Makes Them Click? Voices That Matter) [PDF] Í Susan M. Weinschenk
T with another name So if you already read 100 Things Every Designer Needs to Know about People don t lose time reading this one If you are in doubt which one to buy don t buy this one If you ve read t More of a book
about how to sell people stuff than how to design a website but I guess that s what how to sell people stuff than how to design a website but I guess that s what are about mostly these days It was pretty interesting learning about how the 3 parts of the brain pre rontal cortex responsible Write It When I'm Gone: Remarkable Off-The-Record Conversations with Gerald R. Ford for reasoning cortex responsibleor emotion and brain stem responsible or our survival all work together to help us make decisions The primitive brain stem is sometimes uicker and has influence on our decision making than we think Lots of insights here into persuasion I love this kind of stuff The book contains a good dozen of guidelines on how to create effective and engaging web sites What I
the most rom the though were not the guidelines but the nice explanation and examples of the theory and scientific experiments behind them The author cites previous research in psychology and behavioral studies you may alreadyLiked The Most From The
know some of these as I did and rom this research draws conclusions on whatsome of these as I did and rom this research draws conclusions on what be done in a web site in order it to have greater influence over the users conscious and subconscious decisions When you know the background the recommendations themselves could sound a little bit naive but because of the cited research you know what the end goal is and how to achieve is your choiceSo this is a really good book on design and I would recommend it strongly This is a decent introduction to persuasive web design If you ve already read anything about persuasive technology any recent pop psychology books or just watch a lot of TED talks there probably won t be a lot that is new hereEach chapter consists of a insights derived A coerência textual from psychology and neuroscienceollowed by a Write Your Novel!: Tips from a Bestseller few uick examples The exampleselt a bit sparse at times Since this is marketed as a web design book I Dogs Behaving Badly felt the book would have been better with examples and better explanation of the examples that are already thereConspicuous by its absence is any discussion of the ethics of using some of these techniues but that seem to be the caseor many of the book websites and presentations that discuss persuasive technology design. Ourage users to clickNeuro Web Design employs neuro marketing concepts which are at the intersection of psychology and user experience It's scientific yet you'll ind it accessible easy to read and easy to understand By applying the concepts and examples in this book you'll be able to dramatically increase the effectiveness and conversion rates of your own Web si. .
Tionship between the different areas of the brain and their reactions to information presented in different ways especially within a website environment As both a web designer as well as a lover of psychology I ound the parts regarding human behaviour particularly intriguing The book is split up into manageable chunks which makes reading on the go a pleasure
and much like socialmuch like social genius Dale Carnegie she thoughtfully summarises each chapter as well The book would have scored stars except that I didn t care Revenge of the Land: A Century of Greed, Tragedy, and Murder on a Saskatchewan Farm for the unnecessary evolution plugs Treating theories as provableact has a danger of casting doubt on the objectivity used with the other information presented Regardless I d recommend this book or anyone that has a good productservice and an attractive website but still has sales challenges ThoughDale Carnegie she thoughtfully each chapter as well The book would have scoredGenius Dale Carnegie She Thoughtfully
THE PURPOSE OF THE BOOK IS UITE INTERESTING Ipurpose of the book is uite interesting I the content pretty basic and the examples not very elucidative It is a interestig read or those tryin to get their head started on he subject of psychology applied to design but I would take it all with a grain of salt or the concepts and techiniues are uite sensitive and although they can help you drive a effective design rom a business standpoint it might as well harm the user experience and the product brand by Mindful Living with Aspergers Syndrome following deceptive approaches to convert usersThe book is a light reading and can beinished in just a couple of hours but the paperback ormat just all New Riders books has an extremely ragile cover which is bad The Habitat Guide to Birding for on the go readersFor a better start on how the mind operates and how we can take advantage of it while still maintaining an ethic behavior I would rather recommend How We Decide Predictably Irrational and The Invisible Gorilla I m a little disappointed with this book because i ve readrom the same author the book 100 Things Every Designer Needs to Know about People The later was written in 2011 while this one was in 2009 I ve started this one because the author refers to it several times in the other book so i thought this one was better and expansive in information I was wrongThis may seem unfair but now that i ve read both seems that the one Space Kid from 2011 is just a better versionrom this one since there is a lot of repeated text It s like a second edition bu. Cide to buy a product online Register at your Web site Trust the information you provide Neuro Web Design applies the research on motivation decision making and neuroscience to the design of Web sites You will learn the unconscious reasons or people's actions how emotions affect decisions and how to apply the principles of persuasion to design Web sites that enc. ,
FREE READ Ú MY-KASPERSKY.CO.UK î Susan M. Weinschenk,
Not a bad read particularly if you haven t read any psychology books before If you have most of the studies mentioned will be amiliar and not a lot is added here Each principle is related back to Web Design but in a simplistic way that hasn t dated well so only the overall message is usefulGive it a
read if you re or airly scientific approaches to improving website salesengagement I ve been doing aesthetic utilitarianSkim Read If You Re
Web graphic message and print design or years but have nevergraphic message and print design or years but have never dug into the psychological nuts and bolts of the craft This book gave me a whole new set of lenses through which to evaluate all of my communication work Down We Go: Living Into the Wild Ways of Jesus far beyond the Web Applications are obvious in instructional design print etc In addition to its relevance to my own work I am giving thisive stars because regardless of whether it is comprehensive or 100% accurate it delivered a heck of a lot of value and Reach for the Rainbow: Advanced Healing for Survivors of Sexual Abuse foodor thought in a very compact 130 page read I wish authors of technical books would write in this compact narrative style While I love to read and learn at the pace I work I just don t have time to wade through 300 page books and in most cases not starting Troubled Waters from scratch I don t need superfluous detail That s what references and appendix areor Less is Susan "s book on psychology applied to web design is easy to read and packed with information Having already "book on psychology applied to web design is easy to read and packed with information Having already through Stephen P Anderson s Mental Notes card deck which is partly based on this book I was already The Allergy-Fighting Garden: Stop Asthma and Allergies with Smart Landscaping familiar with many of the concepts presented by Susan There are sufficient citations to give this book credibility even though it doesn t read like an academic publication Susan covers persuasion social validation the power of storytelling reciprocity scarcity choice and psychological principles I also recommend you read BJ Fogg s Persuasive Technology and Noah Goldstein s Yes 50 secretsrom the science of persuasion Short and very concise It makes the point straight and without redundant wordage For someone like me who had no idea about psychology it was a perfect starter It gets one star short of ive though because there s next to nothing about web design in it just explaining how peopleuserswould be customers work Very easy reading material about the ascinating rela. While you're reading Neuro Web Design you'll probably ind yourself thinking 'I already knew that' a lot But when you're inished you'll discover that your ability to create effective web sites has mysteriously improved A brilliant idea Shadower for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de.